“An Englishman, even if he is alone, forms an orderly queue of one”.
George Mikes
Now, I’m almost preaching to myself. I’m English and I’ve been unable to avoid absorbing many of the traits that Americans, Southern Europeans, Australians, Germans … well, pretty much everybody else … finds amusing and bemusing about about us.
Examples:
- If there’s a requirement to queue, I’ll do so in an orderly manner for as long as required and then thank you for the privilege.
- I once had a fight at school and apologised for getting the other boys uniform dirty.
- If you come barging past me at a gig, I’ll step aside and apologise for callously assaulting your elbow with my rib cage.
- If I arrive at a revolving door at the same time as somebody else, I’ll invite them to proceed before me.
The last example does conjure up the image of two Englishman arriving at a revolving door at the same time and becoming locked into a politeness-feedback-loop, both endlessly inviting the other to proceed, mirror images, neither able to break protocol, slowly growing old, frail and succumbing to the reaper as an endless procession of people swirl past the sad piles of bones and moth-eaten clothes.
Which brings me (politely) onto the subject of being pushy. As we discovered in the previous post, with 2.4 million Facebook posts per minute, the web is no place for shrinking violets (or the shy of any other hue).
If you want author alter ego to have any visibility, you must be prepared to talk about your book and, more importantly, you have to market it. If you’re proud of what you’ve written, it’s been well edited and has a compelling cover, then why should you be shy about inviting people to read it? That’s why you spent all those hours bent over a laptop.
This doesn’t mean you need to create social media presence that is the digital equivalent of the market trader standing on a bucket yelling out ‘Pound for the lot!!’ while holding up a huge bowl of tomatoes. It means you have to be targeted and work to find readers who will enjoy your work and with whom you can build up a long term relationship. It means you have to build relationships where you are offering real value, extra content, worthwhile freebies and recommendations for other authors’ books.
It means you have to find a way to avoid being the skeleton in the revolving door.
And you should ignore this golden rule: all rules in moderation. If you try to move too far away from your personality you’ll come across as fake. Readers will see through the mask and that’s alienating
NEXT: Support Derby County Football Club and as a result befriend a Talented Film Director who’ll make a wonderful promo for your book.
Added bonus: I recommend you read this article by the late, great Douglas Adams (creator of the uber English Arthur Dent) for an insight into the peculiarity of Englishness.
